Philipp Bodzenta

Program on etalks.tv:

Gutes Unternehmertum – die Wunderwaffe gegen alle sozialen Probleme?

Personal Info
Philipp Bodzenta (28.10.1967) is currently Head of Communications and Public Affairs at Coca Cola (Alpine Business Unit; Austria, Switzerland, Slovenia).

Professional Career:

The Coca-Cola Company

• 2005/6 Director Global Marketing Communications – Sports, Entertainment, Licensing; Vienna/Atlanta:
• TCCC-IOC renewal announcement Great Wall August 1, 2005;
• TCCC-FIFA renewal announcement, Cape Town South Africa Nov.
• 2005, Torino Olympic Games Global Media relations Feb.
• 2006, FIFA World Cup Global PR
• 2004 Sept. until March 2005, Alpine (Austria/Switzerland) Com.& PA Mgr.
• 2003/4 Project Manager for Europe, Eurasia & Middle East; EURO draw 2003, Olympia 2004 Athens, EU-Accession; all additionally to local PA&C job
• 2000-4 Communications & Public Affairs Mgr. (Com & PA) & Spokesperson for Austria (& Slovenia until 2003)
• 2000-1 International Key Account for Burger King in addition to PA&C
• 1999-2000 Occasion & Operations Marketing Mgr.
• 1998-1999 Brand Management CSDs (Sprite)
• 1997-1998 Brand Management Fruit juices (Cappy)

Education:

• Executive Training, Fontainebleau, 02 (Strategic Alliances)
• Master of Business Administration; Wirtschaftsuniversität Wien – University of Economics and Business Administration Vienna, 97
• Joint study scholarship and exchange student, University of Illinois, 93/94 (MBA program)

Other Key Information:

• 09/2006-06/2008 • Godfather of the postgraduate program Communications Msc PR & integrated Communications “Philipp Bodzenta”; Donau University
• 05/2005 • PR-Campaign “Coke light man” was elected as one of the best Austrian PR campaigns of last 25 years.
• since 07/2003 • Board member of Gewerbeverein (Austrian Representation for trade & industry), Board of Austrian American Association
• 10/2002 • University Lector Donau University; Master of Arts class; Communication & Crisis recovery
• 12/1999 • Marketing Innovation Award Coca-Cola Austria
• 1990 • Member of Austrian Military National Team during

Donau FH CV